Every consumer review is verified for authenticity before being published, ensuring that reviews come only from consumers who have actually purchased/used the reviewed products.
The verification is done through the following measures:
- Manual verification by matching the review with the online shop's order history, making prior product purchase a necessary condition for publication
- Transmission of personalized links to consumers after completing an online order, leading to an online review form and ensuring that access to the review function is granted only to those consumers who have actually purchased a product